What do experts say about email marketing best practices?

What do experts say about email marketing best practices? Email marketing best practices is a topic that is important for marketers and business owners alike. As we work arduously with our outreach tools to generate greater connections and awareness for our brands, it’s important to know which means will produce greater results. This applies to all areas of marketing and is especially important for emails, as this medium of outreach often receives a bad reputation.

As you may already know, there are multiple email marketing platforms and each has analyzed the trends of their users throughout the years. These platforms have collected data and provided an analysis on the best practices for both the day and time of when to send emails. We’ll be reviewing Customer.io’s research on best day and MailChimp’s research on best time to send emails. Let’s look at the first emails marketing best practice – what day to send emails. According to Customer.io, the best day of the week to send emails is on Tuesdays. The reasoning for this is that on Monday’s, folks generally coast for the day, while Tuesdays seem to be more productive. It also has the highest open rate of 18% compared to other days of the weekday. Surprisingly, Saturday has the highest overall open rate at 18.3% however Saturday also has a much lower email volume, therefore the numbers way be skewed. As for send time, it really depends on the content. According to MailChimp, if you are sending emails that are retail and hobby related, those emails generally tend to do well before and after work hours. Overall, 10 AM seems to be the strategic time; however, it really depends on your audience.

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