How Effective Is Video Marketing?

How effective is video marketing? Most business owners we work with ask us about the efficacy of video marketing. Based on the number of question we get about video marketing, we thought it would be a great opportunity to provide business with information regarding video marketing in this article. In the past 20 years, digital marketing has grown exponentially, and with the introduction of YouTube and the advancement of smart phones, we have seen the empowerment of the average person to create quality video. Virtually anyone with a smart phone and internet access can create a video and post it on YouTube. Of course, throughout the years, various video based social media platforms emerged, including Facebook’s live video capability. You can login into Facebook, click on the live video feature and begin recording for your audience to view. So “how effective is video marketing” within the scope of digital marketing, and which avenue yields greater results, brand awareness and/or call-to-action direct approach.

According to research conducted by HubSpot, 53% of people prefer more video content , and 51.9% of marketing professionals state that video marketing has the best ROI. Some additional facts include:

The average amount of videos produced by business per month is 18

85% of business have internal staff for video production

56% of videos are less than 2 minutes long

Only 35% of businesses are using analytics to tract video success

For videos under 90 seconds have a 53% retention rate and videos over 30 minutes have a 10% retention rate

Personalized videos have an overall greater viewership and retention rate than non personalized videos

With such numbers, it behooves business to create quality videos for video marketing purposes as well as for direct call-to-action outreach campaigns. Furthermore, Marketing by Mikael has personally worked with business owners and has helped many create quality content and video recording. We start off the process defining the outreach objective, creating the content to effectively communicate the messaging, and finalize the process with the recording and strategic editing. We highly recommend video marketing as it is an exceptional way to communicate to your consumer base and help generate awareness for your products, services and cause. No matter if you use video marketing for general brand awareness or a specific call-to-action focus, video marketing is an effective way to market your business.

If you are looking for a marketing company that can offer a comprehensive approach to marketing, please contact Marketing by Mikael. Marketing by Mikael is operated by individuals with 20 plus combined years of marketing experience and the proven marketing strategies will yield the results you seek. Contact us today at Tel. 818-540-1208 or email Info@MarketingbyMikael.com. We look forward to building your business by blending branding with business development.