How To Implement The Correct Website Search Engine Optimization

How do you implement the correct website search engine optimization? Marketing professionals in the industry understand the importance of content as it applies to website search engine optimization. As the internet evolves and dominate companies emerge in the market to set the standard of how content is found and how, it’s imperative that businesses move to improve their processes. Currently, Google is the standard, which has overshadowed its competition and has transpired as the leader among search engines. It has defined and redefined the online search process which has affected the companies that provide search engine optimization services.

So, what is website search engine optimization? Website search engine optimization is the process of formatting your website which we call the onsite business platform to incorporate the necessary items required under the search engine(s) guidelines in order to be found. Since there are millions of websites on the internet, it’s increasingly important to implement proper processes to climb the ranks and have greater visibility. With that said Google has redefined its previous guidelines and consider ample and quality content to be the primary factor it considers when determining visibility for a website. Of course this is simplifying an otherwise complicated and technical endeavor; however it sums up website search engine optimization quite accurately. Gone are the days of meta tags and adding every keyword under the sun to attempt to create traction. As such, this article will address one aspect of quality content which is writing strategic articles to allow for a successful website search engine optimization.

Let’s first examine the proper way to write an article from Google’s guidelines on website search engine optimization. The basics are crucial to the quality of the article such as, creating intriguing content that is educational and attempts to address and answer a question/issue. For example, if some is interested in knowing how to change the oil filter of their car, then the content provided must address and resolve that need. So, this aspect is important and it must be added to the content with an intriguing title. That is the second most important aspect of the article. Generally speaking, stating “the four steps” or “how to” is the recommended formatting for the article title.

Following the basics, we need to go deeper into the SEO formatting and to figure out how to implement the formatting in a proper way. Before you begin writing your article, I hope you spend the time to research topics that interest the public found through 3rd party marketing intelligence programs and/or Google Trends. We believe that you can utilize almost any topic and connect it to your business or organization. Keywords are still required to be used in the formatting; therefore, you must do your research thoroughly to find the best keyword appropriate to your business with a low competitiveness rate. Additionally, we recommend long tail keywords as a more effective way to quickly improve website visibility. Find the niche that will help you achieve your website search engine optimization goals. Keywords have strong and italicized tags – only in one instance of each long tail keyword phrase. Please keep in mind that the recommended word count is to be between 500 and 1000. We suggest around 600 to 650 words as the strategic quantity.

Lastly, one of the other strategies that Marketing by Mikael implements is the importance of adding a call to action in any article we produce for our clients. The call to action takes place in a strategic way with adding coding to help the reader send an email or call us directly from their mobile device. It will help with business branding and business development strategy.

If you are looking for a marketing company that can offer a comprehensive approach to marketing, please contact Marketing by Mikael. Marketing by Mikael is operated by individuals with 20 plus combined years of marketing experience and the proven marketing strategies will yield the results you seek. Contact us today at Tel. 818-540-1208 or email Info@MarketingbyMikael.com. We look forward to building your business by blending branding with business development.